ŠKODA is the official main sponsor of the IIHF World Championship for the 19th consecutive year. On the occasion of the 2011 IIHF World Championship, the car manufacturer presents its overall new appearance on and around the ice to the worldwide hockey audience with numerous branding measures including the giant under-ice logo in the centre circles of the ice rinks in Bratislava and Kosice.

Further to that, ŠKODA is providing the official fleet for the World Championship transportation and the latest models of the ŠKODA range are presented to the arena visitors.

Everything about ŠKODA in connection with the IIHF World Championship can be found out on a specific micro site that is also offering a number of fun applications for the hockey fan. Just click on the menu button ŠKODA Activities.