"The Northern Stars of Ice Hockey" constellation is easily found at the surrounding area as well. On the opening day, the Northern Stars were transferred on the ice, when Mikki Kunttu’s light installation was reflected in the ice surface. Getting on to the venue by train, you find your way easily by following the Stars. When you finally get to the Hockey Garden Fan Zone, you will see the sea of white tents, flags, and Northern Stars. The Stars are surrounding the entrances. If you look closely, you might see the official game mascot “the Hockey Bird” taking a peak here and there.

The elements of the game brand are seen at the partner areas in many ways. For example, the ceiling of the restaurant called Hall of Fame has Stars that are designed in the colours of the participating teams.

Fan products like “the Game On” pucks have cheerful Hockey Birds on them. Different sizes and shapes of Hockey Bird mascots will find their ways to children backpacks and beds. Hockey players warm up before the games on bikes that have the official look.

And even the press and commentators area stands out at the arena.