The two prominent Presidents will launch the 2013 IIHF Ice Hockey World Championship Friday night together with Swedish new music star, Zara Larsson and the rock stars of the Poodles. It is the eleventh time Sweden hosts the 2013 IIHF Ice Hockey World Championship and the second consecutive year together with Finland and Helsinki. The hopes are set high for a unique experience when the best national teams clash in Stockholm and Helsinki. All nations bring strong teams to the World Championship and it will, according to most experts, be a close call on which team that will be raising the cup comes Sunday, 19th May. "We are finally get this show on the road after months of preparations," says Tony Wiréhn Secretary, General of the Swedish Organizing Committee. One of the highest priorities in the Swedish preparations have been to make sure that the experience of the 2013 World Championship in Stockholm will be an event to remember both inside and around the arena. "When you visit the arena, both inside and outside, we want it to be an experience for you to remember. We want it to be an extra experience to see and explore the live events here, from the start of the event on Friday through the different themes that we have for some games, such as the My Game concept, and of course the visit of a lively Fan Zone just outside the Stockholm Globe Arena," says Tony Wiréhn.