New gear for Olympic champs

Innovation and design mark Team Canada jerseys

08.10.2013
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Each jersey is made from up to 17 recycled plastic water bottles. Photo: Hockey Canada

TORONTO – Hockey Canada, in partnership with Nike, the Canadian Olympic Committee and Canadian Paralympic Committee, unveiled Tuesday the new hockey jerseys for the 2014 Olympic and Paralympic Winter Games in Sochi, Russia. These Canadian hockey jerseys will be worn exclusively in competition by the men’s, women’s and sledge hockey teams representing Canada.

Taking inspiration from the iconic designs of vintage Canadian jerseys, the 2014 jersey is also 15 per cent lighter than the 2010 Nike hockey jersey, with a modern neckline incorporating Nike flywire and lightweight graphic badges.

“When designing the new uniforms, we were very purposeful in our approach of blending Canada’s rich hockey history and tradition with the performance needs of today’s athletes,” said Ken Black, senior creative director, Nike. “We constantly strive to provide athletes with leading Nike technology to give them a competitive edge on the ice. Decades of design and adaptations from our leading products in other sports allowed us to create a lightweight jersey that maximizes range of motion and speed while bringing to life the pride of competing for Team Canada.”

“The new Olympic and Paralympic jersey is an emblem of Canada’s passion for hockey. Not only are we proud of the athletes who wear the jersey, but I encourage all Canadians to wear it to show support for our players,” said Bob Nicholson, Hockey Canada’s president and CEO. “These jerseys are distinctly Canadian and will ignite our nation’s pride each time Canada’s athletes take to the ice to represent their country and the Canadian Olympic and Paralympic teams.”

“I know that Canada’s National Sledge Team will take great pride in wearing this jersey at the 2014 Paralympic Winter Games next March,” said Karen O’Neill, chief executive officer of the Canadian Paralympic Committee. “Our sledge hockey team is a world power and will be a formidable presence in Sochi. Hockey Canada’s jersey has the exciting potential to unite all Canadian hockey fans as well as the Paralympic community.”

Canada’s achievements on the international stage are celebrated in three distinct versions of the Olympic jersey including a red jersey, white jersey and black jersey. Inside each jersey’s collar, players will find 12 gold maple leaves to represent Hockey Canada’s total number of Olympic and Paralympic gold medals – eight in men’s hockey, three in women’s and one in sledge.

Canada’s men’s and women’s teams will attempt to make it two golds in a row next February in Sochi. The men’s tournament kicks off with the team facing Norway on February 13, while the women’s team takes on Switzerland in their Sochi debut on 8 February.

Facts about the jerseys 

-The jersey and socks are made from 73 per cent recycled polyester as part of Nike’s commitment to produce performance apparel with reduced environmental impact. –Each jersey is made from up to 17 recycled plastic water bottles, and the sock uses an average of five plastic bottles. –The plastic bottles are chopped into flakes, then melted down to form yarn that is spun into fabric, reducing energy consumption by up to 30 per cent compared to manufacturing virgin polyester. –Since 2010, Nike has diverted more than 1.1 billion plastic bottles from landfill through the use of recycled polyester. –The jersey weighs just 448 grams and is 15 per cent lighter than the 2010 Nike hockey jersey. –Ventilation zones under the arms on both sides provide additional comfort and cooling. –Lighter graphic executions create a modern uniform and sport feel. With files from Hockey Canada

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