Olympic jerseys unveiled

New logos for five nations to meet IOC regulations

ZURICH – The IIHF unveiled on Friday the jerseys of the 13 countries participating in the men’s and women’s ice hockey tournaments at the 2010 Olympic Winter Games.

While several nations will play in a similar look as they have at the World Championship, five countries needed adjustments to comply with the rules of the International Olympic Committee as their national associations’ logos were not allowed, making the Vancouver jerseys memorable.

Click here to see the jerseys of all teams.

 

Canada

Host Canada unveiled its logo and jersey for the Vancouver Olympics in August following a lengthy dispute.

After Hockey Canada was not allowed to use the organization’s logo with the Canadian maple leaf split by a hockey player’s silhouette at the Olympics, it unveiled a jersey for the Vancouver Olympics.

The new look was designed by artist Debra Sparrow. Several icons and cultural symbols are embossed in the maple leaf including smaller maple leafs, a thunderbird, an eagle and a hockey player.

“We believe the jerseys honour the game of hockey and celebrate our rich Canadian history and culture,” said Scott Smith, Hockey Canada’s chief operating officer. “Our teams and fans across the country will be proud to wear them during this special moment in 2010.”



Finland

While Suomi, the Finnish name for the country, remains on the jersey, the logo of the Finnish Ice Hockey Association had to be replaced to meet the IOC standards. But Finnish fans can be happy: the lion with the two swords will remain as Team Finland will use the national coat of arms.

Finland was dressed similarly when the country hosted the World Championship for the first time in 1965 in Tampere.



Norway

Good-bye beloved polar bear. The animal is not allowed as it’s not part of the official flag or coat of arms.

The Norwegians will go with their 60s look with Norge spelled diagonally. Many Scandinavian teams went for the New York Rangers look at that time.



Switzerland

Switzerland had to change its design it implemented just over a year ago.

The Swiss went to their retro jerseys they used at the 1920s with a small Swiss cross on top right of the jersey.

It was when Switzerland won the bronze at the 1928 Olympics on home ice in St. Moritz and when were Europe’s strongest team, winning the 1926 European Championship.

“We already used it for one game at the 2008 World Championship and people were impressed, so that’s why we decided to use it again in Vancouver,” General Manager Peter Lüthi said.



USA

Instead of the USA Hockey logo, hockey fans will also see a historic jersey when the Americans play.

One of their three jerseys commemorates the first miracle on ice when the Americans won the 1960 Olympics on home ice. This jersey will only be worn in the men’s ice hockey tournament.

The artwork of the other jerseys in white and blue respectively will include several specific elements: The Statue of Liberty, represented by the torch, stars and stripes representing the 50 American states, the date of the signing of the declaration of independence, decorative elements from our nation’s currency, the olive branch and arrows from the talons of the American eagle in the Presidential seal, Celtic, African and Native American symbols and influences, and a bleeding heart representing Hispanic culture.

“After it was mandated that we had to modify our Olympic jersey design, we thought the design that fans will see on our 2010 jersey represented us the best,” said Dave Fischer, USA Hockey’s Director of Communications.









 

 

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