ZURICH – Car manufacturer Subaru has signed on to become a leading sponsor of this year’s Victoria Cup. This annual head-to-head between the NHL and the Champions Hockey League winner promises to be something special as the Zurich Lions, the inaugural Champions Hockey League winner, have the opportunity to take on the might of the Chicago Blackhawks, who reached the semi-final is this year’s NHL Stanley Cup play offs.

Subaru Marketing Director Switzerland, Werner Bärtschi said:
"We are delighted to be involved in the Victoria Cup. The ZSC Lions’ Champions Hockey League victory in January captured the Swiss public’s imagination and this event will really show how they match up against the NHL’s best. Subaru in Switzerland has gone from strength to strength in the last few years and sales have continued to grow. The Victoria Cup is a high profile occasion and we are looking forward to supporting and getting full value from the event."

Tom Houston, COO of Ovation Sports, commented:
"It’s great to have a dynamic brand like Subaru as the official car partner of the Victoria Cup. This year’s Victoria Cup will be a real showcase for ice hockey in Switzerland with both Davos and the Zurich Lions competing against the Blackhawks and there is little doubt that the public increasingly want to see European teams compete against the NHL."