It was ŠKODA as official main sponsor of the IIHF Ice Hockey World Championship who had set things in motion: the iPhone app developed jointly with the international federation for the 2011 IIHF World Championship had proved tremendously popular, clocking up 130,000 downloads worldwide. For the 2012 IIHF World Championship in Finland and Sweden, ŠKODA and the IIHF now present their jointly updated smartphone app “2012 IIHF WM App powered by ŠKODA”, available for the iPhone, iPad, Android, Windows Phone and BlackBerry.

Effective immediately, smartphone owners can access all important information on the 2012 IIHF Ice Hockey World Championship directly and free of charge via the new ‘2012 IIHF WM App powered by ŠKODA’. The app delivers live results, with a push option available, standings, team and player profiles, game venues, World Championship news, highlight videos, games, ŠKODA information and lots more. The new app will work with any major smartphone operating system such as iPhone, iPad, Android, Windows Phone and BlackBerry.“

ŠKODA has a high digital expertise, which is intelligently embodied in our cars. True to our ‘Simply Clever’ brand slogan, we are now bringing this expertise to bear at the IIHF Ice Hockey World Championship in a practical and simultaneously entertaining fashion. This is why we decided to develop the smartphone app as ‘2012 IIHF WM App powered by ŠKODA’ together with the IIHF,” explains Jürgen Stackmann, ŠKODA board member for sales and marketing, adding: “The app is aimed at ice hockey fans the world over, but also at professional groups involved with the World Championship, such as media, officials, organisers, teams and sponsors, all of whom can benefit free of charge from the advantages of this clever offer.”

Download the “2012 IIHF WM App powered by ŠKODA” by clicking on the link or simply scan the QR code above.